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SPONSORSHIP OPPORTUNITIES
Financial Marketing 2006: The Next Wave
Welcome to Twenty-first Century financial marketing. Things have changed as of late. The aftermath of September 11th underscored that even in a business culture built on a foundation of rock-solid relationships—business is business, and the “Jackson Doctrine” (Janet, that is) of “what have you done for me lately” ultimately prevails.
This, while a difficult pill to swallow—can also be a good thing. At the end of the day, business is about value. Those who provide it will win out in the end. Call it what you will; industrial Darwinism? Maybe musical chairs? Progress cannot take place without transfer of value.
Moving forward, financial advertising & marketing will be different. It will be defined by the sharpest strategic thinking. It will be defined by executing best practices. It will be defined by the delivery of results. And, at the end of the day, financial marketing will be defined by delivering real value.
Impact, Integration & Integrity
The Journal of Financial Advertising & Marketing offers a limited number of corporate sponsorships. There are several reasons that heave chosen this uncommon route. First of all, we believe that there is a bit too much noise (and not enough insight) today in financial advertising. By limiting the number of major sponsors, we feel that we can offer impact and enable the leaders of our industry the opportunity to break through the noise–-and add real value to the professional lives of our industry’s marketing decision makers.
Secondly, The Journal of Financial Advertising & Marketing has carefully crafted several integrated “offline-online” sponsorship programs that work hand-in-glove for our sponsors 24 hours a day, seven days a week. Opportunities are designed to provide the branding power “halo effect” associated with our printed professional journal. In addition, sponsors benefit from powerful direct response elements, such as several listings in our “Financial Advertising & Marketing Professional Resource Directory” in the back of each issue. In addition, sponsors receive the powerful branding and DR benefits of our companion website, www.financialadvertising.com.
Lastly, sponsorship goes deeper than our published products. We encourage our sponsors to fully leverage their relationships with us in ways that no other financial marketing brands can. Our editorial integrity is our greatest asset. For this reason, The Journal of Financial Advertising & Marketing is a highly respected, independent third party voice of leadership in the financial marketing industry. Our staff is pleased to work with JFAM sponsors to craft custom solutions to enable sponsors to stand out in the industry. For example, custom white papers, special industry events, sponsored research projects, etc. are all areas that we invite sponsors to embrace, hand-in-hand with The Journal of Financial Advertising & Marketing to fully leverage each sponsorship investment.
In the end, the sponsor benefits, receiving the exclusive impact of a strategic, integrated solution. Moreover, the reader benefits by the objective integrity of our editorial product. This, of course, comes back to the benefit of the sponsor as The Journal of Financial Advertising & Marketing has become more than a promotional piece—it has become a trusted and respected source for our industry.
The Mission
To empower global financial marketers, agency professionals and media executives to maximize the transfer of value, excel in and advance the field of financial marketing by providing a forum for the exchange of high level thinking, strategies and best practices.
Who’s Reading It—and Why?
Results are in. Listen to what industry leaders are saying. The Journal of Financial Advertising & Marketing has recognized—and satisfied a need in the market for insight in our industry. Delivering this information—directly to this elusive audience in a highly relevant uncluttered environment is what makes this medium so unique.
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